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Dominant logic
Results: 119

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111	PDF Document Add to Reading List Source URL: media.wiley.com Language: English - Date: 2014-06-20 09:42:36 Product management Goods Service Customer Online shopping Quality Sustainable Services Service dominant logic Business Marketing Management
112	Stephen L. Vargo & Robert F. Lusch Evolving to a New Dominant Logic for Marketing Marketing inherited a model of exchange from economics, which had a dominant logic based on the exchange of “goods,” which usually ar Add to Reading List Source URL: belkcollegeofbusiness.uncc.edu Language: English - Date: 2011-05-10 10:09:41 Strategic management Service dominant logic Relationship marketing Core competency Supply chain management Service Sales Capitalism Exchange value Business Marketing Management
113	D:QQLS FOR PAPERSviceInnovation.wpd Add to Reading List Source URL: www.misq.org Language: English - Date: 2010-12-09 10:28:21 Design Entrepreneurship Service innovation Service Innovation Business model Service dominant logic Co-creation Business Marketing Management
114	Characteristics of value co-creation in a learning environment by service design and service-dominant logic frameworks Add to Reading List Source URL: www.servdes.org Language: English - Date: 2010-11-24 11:35:39 Service system Service design Envi Information Services Procurement Library Strategic management Business Co-creation Innovation Management
115	Microsoft PowerPoint - 2. An Introduction to Services Marketing Add to Reading List Source URL: www.aueb.gr Language: English - Date: 2006-12-11 06:22:22 Inseparability Intangibility Service Relationship marketing Sales Service dominant logic Marketing Business Perishability
116	PDF Document Add to Reading List Source URL: www.hiit.fi Language: English - Date: 2012-10-25 05:37:57 Gaming Gamification Behavior Game mechanics Co-creation Service design Service dominant logic Service science management and engineering Motivation Marketing Business Behavioral economics
117	PDF Document Add to Reading List Source URL: www.acrwebsite.org Language: English - Date: 2009-01-10 12:56:56 Graphic design Consumer behaviour Advertising Co-creation Consumer culture theory The Experience Economy Netnography Consumer Service dominant logic Marketing Business Communication design
118	PDF Document Add to Reading List Source URL: www.sdlogic.net Language: English - Date: 2010-03-16 15:51:47 Value Co-creation Innovation Strategic management Service dominant logic Supply chain management Value network Supply chain Value proposition Business Management Marketing
119	PDF Document Add to Reading List Source URL: dret.net Language: English - Date: 2007-01-24 12:24:47 Strategic management Service dominant logic Relationship marketing Core competency Supply chain management Service Sales Capitalism Exchange value Business Marketing Management

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